WALMART Smack Talk

For six years this campaign reminded gamers that Walmart is the fastest way to play (with more copies of the game, more checkout lanes, etc.) Throughout the 20 spots, 27 online videos and 1 choose-your-own adventure, Nick’s always trying to get the game before Steve, and vice versa.

They've crashed cars into garages, been pulled over by the cops, snuck into each other's houses, or tried to and failed via zip line. Steve once parked an RV in a Walmart parking lot so he could start playing faster, so then Nick flew to NY to take advantage of the game release in the earlier time zone. One time, somehow, Steve even got Marshall Faulk to play Madden for him.