CHIPS AHOY! It takes ahoy!

I creative directed a new campaign for Chips Ahoy! after they’d been off the air for a while. The idea: it takes ahoy! Meaning, it takes a little bit of cojones to defy the smallest of small rules in a small way.

We launched a new brand voice, unveiled a new product line, and introduced a new cookie guy character. All in the same campaign. But the campaign isn’t limited to shenanigans by the cookie guy. In social videos, we also showed how everybody can do things that take ahoy!

Check out this New York Times article where they call me Mr. Patterson.