VIRGINIA TOURISM Love Share

Nearly 50 years after launching one of the most well-known tourism campaigns – “Virginia is for lovers” – The Martin Agency started working on Virginia Tourism again. And I got to creative direct it. Our first new campaign for them was called “Love Share.” The idea: Bring real people who’ve had their differences on a vacation to Virginia to see if they can get a little closer over stuff they love.
In other words, prove Virginia is for lovers, instead of just talking about it.

We released long form videos where we could really dive into their stories, then pulled :30s, :15s and shorter out of those.