LAND ROVER
At GSD&M, I got the opportunity to work on this legendary brand. First up, a print campaign that they didn’t buy. Bummer. Then a few of the many retail ads I worked on. They may have been offering leases, but the ads still had to be pretty epic. Added the headlines under the ads because some of my layouts are a bit squinty.
HEADS:
(your name here)’S GUIDE TO SOUTH AMERICA.
THE ODYSSEY BY (your name here).
COLUMBUS, MAGELLAN, (your name here).
COPY:
A whole new way to see the world. The new Discovery from Land Rover. The most well-traveled vehicles on Earth.
HEADS:
It can take you to places where you can’t even spend the money you’re saving.
It’s not like every other SUV out there. For one thing, it can actually get out there.
Now that these vehicles are within your reach, so is considerably more of the planet.
Uniquely capable whether you’re going to the Arctic, or it’s coming to you.
Let it blizzard, let it blizzard, let it blizzard.
It says you’ve arrived. From just about anywhere on the planet.
Take the road less traveled. On second thought, forget the road.
Not for the idle rich. (Range Rover)
In this kind of weather, the best place to be is inside.